The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Blue ocean strategy pdf blue ocean strategy five keys to blue ocean strategy blue ocean strategy 2004 compte nickel blue ocean strategy book summary blue ocean strategy blue ocean strategy expanded edition blue ocean strategy book by w. Download the book into available format new update. Chan kim and renee mauborgnes articles on blue ocean strategy, all in one place. If you continue browsing the site, you agree to the use of cookies on this website.
Applying these core principles into your strategy will guide you in. Each tool has a slide for the description and application within the strategy analysis. View blue ocean strategy summary ppts online, safely and virusfree. Essay about blue ocean strategy 825 words bartleby. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. Lastly, the blue ocean strategy shows you how to create a winwin outcome. Based on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, chan kim and renee mauborgne show that lasting success comes not. Blue ocean strategy book is a bestseller across five continents now updated. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Companies should instead look for new market space and ways to reinvent the industry.
Pdf blue ocean strategy download full pdf book download. Specifically, these new markets give a company a very high competitive advantage as well as low pricecost pressure. Its a useful read for marketers looking for innovative ways to approach business strategy. A slight tweaking with the graphic designing elements and a little modification of font size, color, shapes and background will create most spectacular slides. Sep 26, 2017 in 2005 they published blue ocean strategy, one of the most impactful strategy books every written. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. The blue ocean strategy concept developed by insead argues that is often better to define an entirely new market rather than battling with all the existing companies that go after wellestablished market segments. In the prior book the tools were described, but this book follow up with instructions on sequencing and use. Blue ocean strategy can be found on amazon blue ocean strategy. Value innovation strategy competes in an uncontested market space. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy.
Using dozens of examples across a variety of industries, such as. In contrast, blue ocean strategy seeks to break the valuecost tradeoff by eliminating and reducing factors an industry. The risks of following a blue ocean strategy the adaptive. Blue ocean strategy including examples and pdf download. From that moment on, i saw the book mentioned a lot in entrepreneurship circles and was influenced to buy it and see what all the fuss was about. To learn more about the power of blue ocean strategy, visit blueoceanstrategy. Whichever is chosen the organization must align all activities with one of these strategic directions.
The blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy presentations. Blue ocean strategy is a systematic approach to finding innovative, cost efficient, value adding, productmarket matches. Blue ocean shift steps to inspire confidence and seize new. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Sloane award for excellence in management consulting. An introduction to blue ocean strategy mba knowledge base. Blue ocean strategy is the bestselling book which created a worldwide revolution in business strategy.
Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. Blue ocean strategy powerpoint template slidemodel. Oct 31, 2017 blue ocean shift is a framework that combines the insights of human psychology with practical marketcreating tools and realworld guidance on guiding organisations and their teams to move beyond competing market creation, inspire teams confidence, and seize new growth. Blue ocean strategy how to create uncontested market space and.
Blue ocean strategy is a book published in 2005 and written by w. What is the main difference between the blue ocean strategy. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. With predesigned blue ocean strategy powerpoint template, you will simply have to choose what suits your purpose the best and conveys your messages most conveniently. How to create uncontested market space and the make competition irrelevant 2005. In this article you will learn how to make your competition irrelevant and have sales and profit. It is being published in a recordbreaking 44 languages and is a w. Blue ocean strategy ppt slides linkedin slideshare.
Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Blue ocean strategy presentation by ajay mohan goel 22067 views. Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. Blue ocean strategy describes a systematic approach to render competition irrelevant with the help of six principles. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. You may or may not agree with the central philosophy, but you will be inspired. Strategy and thinking is not limited by preconceived barriers, and a shift happens from a focus on the supply side to a focus on the demand. Our annual unlimited plan let you download unlimited content from slidemodel. Cirque du soleil, southwest airlines, ebay, yellow tail wine, dell, netjets, body shop, curves, starbucks and others, the authors present the tools and frameworks theyve developed specifically for the.
Examining a wide range of strategic moves across a host of industries, these presentation slides highlight the six principles that every company can use to successfully formulate and execute blue ocean strategies. Jul 16, 2015 the blue ocean strategy is a reconstructionist view of the market where no accepted boundaries or structure is present. Blue ocean strategy is the most successful book on business masterplanning the economist. Jul 10, 2015 brilliant ppt slides on blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
How to create uncontested market space and make the competition irrelevant, w. Ppt blue ocean strategy powerpoint presentation free. What is blue ocean strategy about blue ocean strategy. The sequel to blue ocean strategy, blue ocean shift outlines a methodology to identify blue ocean opportunities. It should be noted that most new business launches today are launches in the red ocean domain. Jul, 2018 for struggling businesses, mauborgne recommended the strategy canvas, which is featured in her and kims newest book, blue ocean shift. Learn more about blue ocean strategy by browsing a collection of videos on it. This blog article is a overview of some of the key points of the book by w. A good example of red ocean strategy is the european airline operator ryanair or southwest if you like in the. Regalixblueoceanstrategymakingcompetitionirrelevantpart1.
Blue ocean strategy ppt slides by yodhia antariksa 60197 views. There youll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, realtime updates, and tips and tools to help you make your blue ocean journey a success. Written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in todays crowded market place. What keeps you trapped in red oceans as you sail towards new market space. Dont worry if you are feeling like nothing is going inside your head, i will be explaining everything with a very simple example, but first, let us try to understand these four factors. Featured on more than 300 bestseller lists across the globe. Oct 24, 2017 the big difference is that blue ocean strategy introduced the tools and frameworks and concepts. Crystal hill stephen lechtenberg anand mcgee allison purtell jason torres the power of fair process imperative to strategy. A red ocean strategy ultimately leads to an organization choosing to follow one of two strategies differentiation or low cost. The profit is much easier than the rivalry with the competition on existing markets. To make your life easier, you can download these free templates that have been made especially for blue ocean strategy. Thinkers50 strategy award for best business book of the decade. Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to bring the blue ocean.
Jul 21, 2010 blue ocean strategy is the bestselling book which launched a worldwide revolution in business strategy. How to create uncontested market space and make the competition irrelevant, a book by professors w. Blue ocean strategy summary and examples slideshare. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Sep 24, 2017 in 2005, blue ocean strategy, expanded edition. The fundamental premise is that most companies fight competitors headtohead in the same space, chasing the same customers with very similar products, creating a bloodyred ocean in their feeding frenzy. The structure can be created or recreated by the steps taken by players in the market. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. All in all, blue ocean strategy is a book worth reading. The on the blue ocean strategy essay 1969 words 8 pages. Blue ocean strategy is a business strategy book, first published on february 3, 2005 by the harvard business school press. Jun 26, 2018 written by the business worlds new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in todays crowded market place. Challenging the conventional competition based approaches to business strategy, blue ocean. Blue ocean strategy is a marketing theory in which a business enters a market that has little or no competition.
In contrast, blue ocean strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. In 2005 they published blue ocean strategy, one of the most impactful strategy books every written. Chan kim and renee mauborgne in the indie business book club. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Blending developments into one advancement which is blue ocean is a wow factor of this book. To join the free indie business book club, click here. Jul 17, 2018 free blue ocean strategy powerpoint templates now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management.
Based on 15 years of research, the authors used 150 successful strategic moves spanning 120 years of business history and across 30 industries to. Chan kim pdf download blue ocean blue ocean strategie blue ocean shift blue ocean shift pdf ocean blue sanded grout blue ocean shift espanol pdf red ocean. Blue ocean strategy powerpoint templates present better 24slides. Recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy powerpoint templates present better. The strategy focuses on moving away from an existing market and seaching for new markets. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. Scribd is the worlds largest social reading and publishing site.
The premise of the book is that companies can succeed by creating. The strategy canvas provides a highly visual tool to help look at future options. May 30, 2017 to join the free indie business book club, click here. Blue ocean shift is more of a how to guide that incorporates a lot of the ways to run a blue ocean strategy based programme within an organisation. Achieved via the delivery of features that have a highest marginal benefit to customer needs. Some strategic planning models are based on theories that dont quite pan out during gotomarket executions. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. In part three, the authors discuss their idea about strategy execution that is derived by trust and commitment among all involved people to execute the agreedon strategy. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs. Chan kim and renee mauborgne in their book blue ocean strategy.
Blue ocean strategy summary after finding your value innovation, you have to work only on four factors eliminate, reduce, raise and create. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. In this gamechanger of a book, kim and mauborgne highlight an analytical framework that has been proven and the required tools to create and capture blue oceans. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w.
It is a dangerous bad book because it takes some thinking to figure out why it is bad, despite its success, and despite the fact that its key metaphor of blue ocean vs. Blue ocean strategy how to create uncontested market. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Chan kim and renee mauborgne, are both prominent professors at insead in fontainebleau, france. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. From a red ocean to blue ocean the idea behind the blue ocean strategy is to move your business out of a red ocean market and. Based on best selling book, blue ocean strategy, this powerpoint presentation provides a systematic approach to making the competition irrelevant. Now that youve done the hard work of identifying your blue ocean strategy, its time to present it to top management. Blue ocean strategy focuses on the ability to create new market space where there is no competition and where the demand for the services becomes uncontested. The idea, the thoughts, the progression of the book is simply amazingi profoundly prescribe this book to all the folks who need to have any kind of effect in their vocations. A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.